Sometimes it’s the success of a site that drives a makeover.

If your current Web site is well-designed, offers good information and has been marketed properly, then it is receiving regular traffic and contributing to your business.

However, if your staff is burdened with manual tasks generated by the Web activity, then it’s time to shift the burden to the Web site and free your staff to do other things.

Kay Lynne Ege (Good News Consulting) recently did just that. 

Ege and her staff provide consultation, training and support to facilities providing Alzheimer’s and related dementia care. She knew that her current Web site was successful because it generated a growing number of inquiries and workshop registration requests. However, the staff struggled to handle the manual workload.

Ege quickly saw the potential of a site upgrade to automate processes.

Now the site offers online automatic workshop search, registration and payment.

The old design and content remains, but the site now focuses on a new Dementia Care Resource Center — a private, subscriber-only subsite .

Moreover this is all managed in-house by the staff using only a browser. It requires less staff resources, no special software, and no particular Web/computer skills. 

For more examples of when, how and why to consider site makeovers, contact the Gilman Group.