Many small businesses and organizations have had the same  Web site for as many as 5 years without change! Like any other depreciable asset, Web properties deteriorate and lose their value over time. The life and success of many businesses still depend upon sites that have already exhausted their useful life.

Does your Web site help or hurt your business?

If the copyright year on your homepage is more than a year old, it most likely  needs refreshing.

If you have noticed a plateau or downward trend in your web traffic over the past year, it might point to a stale presence or suggest that your site has diminishing value to customers.

If your site is still depending on a visitor’s guest book to generate leads, it’s time to audit the your site’s services and compare against your competitors. What might have been innovative in past years has become tired and overdone -- worse than useless.

If the focus or structure of your business or organization  has changed, or if your business has shown considerable growth in the recent past, your site is likely out of step if not downright inaccurate.

If your website suffers from any of the above maladies, perhaps it's time to consider a makeover.  Feel free to also contact the Gilman Group for information or to ask questions.